I am the founder and managing director of Prevention Journeys, the first UK healthcare consulting company helping memory clinics and GP practices introduce dementia prevention and improve their existing dementia diagnostic and management services. This provides a unique opportunity for healthcare providers to implement proactive strategies with their patients, potentially delaying or preventing the onset of dementia. As the incidence of dementia continues to rise, the potential for a meaningful impact through preventative measures is significant. The mission of my company is to help GP practices and memory clinics build a network of dementia prevention and care services to revolutionise the clinical journeys of people with cognitive impairment or who are at risk for cognitive impairment.