The radically changing and disruptive healthcare environment is an incredible growth opportunity for those forward-thinking companies who know how to engage with their customers in this new commercial ecosystem where the consumer has a stronger voice, access to healthcare providers is increasingly limited, and customer experience is the new expectation. I have a unique ability to develop creative solutions to launch and commercialize break-through brands in competitive markets by creating the right positioning and omnichannel strategies for brands that leverage the what, when and how to engage each unique customer. Outcomes of a weak company-customer connection include: • Poor brand awareness • Weak customer engagement scores • Low product uptake, utilization and share • Limited loyalty amongst core physician and patient groups • Challenges in delivering overall results I am happy to connect with other leaders, both within the life sciences and beyond, who believe their organizations need to rethink their commercialization approach and challenge the traditional status quo. Let's talk!