Simon is a behaviour change psychologist (BPS Chartered) and implementation scientist working as a lecturer in the Department of Psychology at Aberystwyth University. He is passionate about intervention-based research that helps people lead healthy and productive lives. In Simon's early (academic) career he has received funding from the local health board (Hywel Dda), Tenovus Cancer Care, UKRI’s ‘Global Challenges Research Fund,’ Economic and Social Research Council, and more. In October 2020 a consortium he is part of kicked-off a four-year €7million Horizon2020 project ("Multi-actor and transdisciplinary development of efficient and resilient MIXED farming and agroforestry-systems"); Simon is jointly responsible for the project methodology – its participatory knowledge co-creation and dissemination work package - which is underpinned by psychological insight, behaviour change science, and implementation science (cf. https://www.frontiersin.org/articles/10.3389/fsufs.2019.00062/full). Simon is in the management group/committee of the funded Aberystwyth Behavioural Insights (ABi) research centre and the UKRI-funded (GCRF) Centre for International Development Research at Aberystwyth. These centres champion applied research, which fits his agenda for evidence-based interventions that seek impact. Indeed, Simon also contributes to the CPD of technical farm officers and farming consultants through local organisations such as Menter a Busnes and Farming Connect, helping them to influence the behaviour of their clients with proven BCTs. Simon has supervised three MPhil and three PhD students to completion, and currently supervises two postgraduate researchers. These students have explored diverse areas of health promotion and behaviour change, for example, physical activity interventions for pre-diabetic patients, stress & coping of college students in Nigeria, communication training for exercise leaders, communication styles & self-confidence of cancer nurses, mental health of NHS Wales staff, & amputee sport. Simon previously played university basketball, is currently a keen off-road mountain cyclist and competes in the national Celtic longboat sea rowing league. Simon has worked for large health organisations including the NHS; he has volunteered for, amongst others, Disability Sport Wales and MENCAP; and he gained immense satisfaction supporting people with diverse learning difficulties, mental illnesses, and physical disabilities. Simon teaches university students but he is a STEM Ambassador who engages with primary, secondary and college students too.