As the Cluster Head NP Egypt & Levant at Nestlé, I lead the strategic direction and operational execution of one of the largest and most diverse markets in the Middle East and Africa region. With over 30 years of commercial and general management experience in the FMCG industry, I have a proven track record of delivering top-line growth and economic profits from operations, across various categories and brands. My core competencies include product development, portfolio management, P&L management, RTM assessment, and developing business/commercial plans that create competitive gaps and disrupt the market. I also excel at inspiring and empowering sales and marketing teams/operations and distributors, fostering a culture of teamwork and open dialogue. Additionally, I am a multilingual communicator who can liaise and interface with head offices, regional teams, and presidents, leveraging my global perspective and local insights. My mission is to drive FMCG excellence and innovation at Nestlé, while contributing to the company's vision of enhancing quality of life and contributing to a healthier future.