As an entrepreneurial and visionary leader, I offer extensive experience monitoring competitive landscapes to capture new business opportunities. Whether leveraging consumer insights and data analytics to guide product strategy, designing engaging marketing campaigns and models to position brands for wins even in challenging markets, or enabling sales teams to secure key leads, I am focused on innovating strategies to ensure long-term success. I have a demonstrated history of navigating periods of change by introducing solutions to pivot brands, build off untapped potential, and empower scalable, sustainable growth across sectors and channels. I have always been enthusiastic about challenging the status quo to create brand stories, product portfolios, operating models, sales tools, and marketing concepts that deliver customer loyalty. What sets me apart is a uniquely balanced approach that brings a focus on ROI, data, and the bottom line into creative pursuits, ensuring we meet our financial and business objectives while also empowering teams to take risks that allow for new and emerging opportunities.