As the Director and Founder of Purple Swan, I help companies build exceptional product experiences through a mixed-methods approach to UX research. I have worked with clients such as Bumble, Marks & Spencer, and various industries, including Fintech, Edtech, Sustainability, and Humanitarian. With a Master's degree in Social and Cultural Psychology from LSE and a Bachelor's degree in Psychology from Sussex, academia is an important foundation to my approach. I am driven by the belief that design research can make a positive impact on people's lives and the world, and I enjoy collaborating with diverse and talented teams to create solutions that are user-friendly, accessible, and inclusive.