As the Managing Director of VIDI Media Ltd, I oversee the strategic direction and operations of a new company that offers innovative and effective Pharmacy Point of Sale Advertising solutions. With over 15 years of experience in the out of home advertising industry, I have developed a deep understanding of the market trends, consumer behavior, and regulatory challenges that shape this niche sector. Furthermore, I am passionate about creating social impact through advertising. My mission is to help businesses and organisations reach and engage their target audiences, while delivering positive social and environmental outcomes.