As Head of Dental Service Organisations (DSO) EMEA & LATAM at Ivoclar I possess 20 years of experience, expertise and a vast network within the dental industry alongside a deep understanding of the DSO segment. I create and execute the strategy for our DSO business and lead our Global Key Account team to offer best-in-class solutions and services. Our company mission is Making People Smile whilst my personal mission is Making things happen! Both B2B and B2C experience with a proven track record of business development and strong consistent growth, alongside various successfully implemented OKRs whilst coaching and developing award winning sales leaders. My main skills are in business consultancy, leadership, digital transformation, coaching, strategy, medical devices, sales and marketing, and agile thinking. I am the chair and founder of the Dental Nurse Forum UK, a platform to empower and support dental professionals.