PROFESSIONAL PROFILE 12+ years medical device and healthcare marketing experience with an initial background in frontline healthcare and military service, starting as a nurse and progressing to a Director position before transitioning into the commercial environment: • Commercially astute with ownership of the marketing function and P&L, with experience allocating budgets and identifying opportunities to increase organizational ROI and market share while metering expenses. • Seasoned stakeholder manager from C-Suite to multi-disciplinary teams including R&D, Regulatory, Compliance, Legal, Sales, Business Development, and Operations, with expertise navigating across disciplines to ensure cross functional collaboration, buy-in, and alignment to achieve organizational objectives. • Data-driven approach to opportunity assessment, strategy, and roadmap development, leveraging analytics from Power BI/Tableau, qualitative and quantitative research, VOC feedback, and market/customer/patient insights to ensure evidence backed approach to resource and program investment. • Extensive experience in product lifecycle management including pre-clearance initiatives, launch readiness, product line diversification, claim expansion, optimization/diversification of product lines/SKUs, and rebranding, ensuing products are continually advanced to be more customer centric, innovative, and fit for purpose. • Hands-on leader with experience developing teams varying from 5-30 where investment in individuals is realized through their personal growth, resulting in heightened performance and business goal achievement. AREAS OF EXPERTISE Strategic Planning, Market Assessment, Budget Planning and Administration, P&L Management, Business Analytics, New Product Launch Strategy and Tactical Execution, Project Management, Product Lifecycle Management, Market and Product Rationalization, Brand Development and Application, Market Research and Analysis, Managing Through Ambiguity, Customer Relationship Building, Organizational Leadership, Education and Learning Management, Digital Marketing, Cross Functional Partnerships, Media Planning, Content Development, People Development