Experienced Marketing Director with over a decade of experience driving growth and brand awareness for leading software and technology companies. Currently leading marketing efforts as Marketing Director at SPARK TSL, a provider of WiFi, patient engagement, and entertainment solutions to the NHS. Skilled at developing data-driven marketing strategies, building brand awareness, generating leads, and aligning marketing with business goals. Played an instrumental role in increasing qualified leads by 146%, web sessions by 62%, and opportunity value by 11% in the last 3 years through integrated digital marketing campaigns. Passionate about understanding customer pain points and delivering messaging and solutions that improve patient experiences and hospital workflows. Built a customer-focused marketing team that engages audiences across print, digital, social media, events, and other channels. Responsibilities include: - Develop and execute comprehensive marketing strategies to achieve business goals around brand awareness, lead generation, and sales growth. - Lead positioning, messaging, and go-to-market strategies for new products and solutions. - Manage end-to-end campaign execution across channels like email, digital ads, social media, website, events, etc. Measure results and optimise for improved conversion and ROI. - Generate and nurture high-quality leads for the sales team. - Own the Marketing budget. Conduct market research and analyze trends to inform spending and resource allocation. - Hire, manage, and develop a team of marketing professionals including managers, specialists, writers, designers etc, as well as manage a Digital Marketing Agency and PR Agency. - Oversee all marketing content across website, blog, social media, ads, brochures, sales materials, and more. - Report on marketing performance. Provide strategic insights to inform executive decision-making and planning. I can be contacted via 0344 848 9555 or marketing@sparktsl.com Since 2023 I have also set up a Digital Marketing business aimed at small businesses in the B2C sector. See www.so-digitalmarketing.com for more. In my spare time I enjoy creating artwork with ink. Check out my website: https://www.slickoilsart.com/ or follow me on Instagram and Facebook: IG: https://www.instagram.com/slickoilsart/ FB: https://facebook.com/slickoilsart